Signs of the times or premonition ? What is your opinion ?
TUI asks Greek hotels to sign new contracts
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German tour operator Tui has asked hotels in Greece to sign new contracts allowing them to pay in local currency should Greece leave the eurozone. |
A spokesman for the company confirmed it had written to hoteliers after the letter had been reported in German newspaper Bild. |
In the letter, Tui said it was entitled to pay in whatever currency was in use if Greece leaves the Eurozone and starts using a new currency. |
Bild quoted the latter as saying: "If the euro should no longer be the currency... Tui is entitled to pay the sum of money in the new currency. The exchange rate shall be made at the exchange rate set by the government." |
Tui spokesman Robin Zimmermann confirmed the letter had been sent to hoteliers, saying: "As a responsible company, we should protect ourselves for a potential exit of Greece from the eurozone." |
But Andreas Andreadis, president of the Greek Tourist Board, told Bild that Tui could not pressure hoteliers into signing such a contract and that no hotelier would agree to it. |
Último artigo na revista hotelaria, neste caso sob o tema do congresso da Associação de Hoteleiros de Portugal (AHP).
Enjoy :=) “Evolução ou Revolução”: É este o tema do congresso da AHP deste ano !
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Quando fui contactado pela AHP e me disseram que este ia ser o tema, recebi a notícia com um misto de sentimentos. Por um lado, uma satisfação enorme de ver que, ao mais alto nível em Portugal, estamos finalmente a reconhecer que “existem uma série de desafios e oportunidades que estão e vão continuar a mudar o panorama do sector, pelo que é crucial facultar aos empresários, investidores e interessados no sector novas perspectivas” (Verbatum). Devo também admitir uma certa ponta de orgulho. Por outro lado, estou desiludido porque não vou poder estar presente num evento que vai de encontro com tudo o que tenho feito nos últimos anos e que celebra o meu tema do “Think & Run”. |
Mas a razão da minha ausência prende-se precisamente pela minha procura constante de tudo o que se passa no nosso sector, e pelos tais “Desafios e Oportunidades”. Estive agora na Africa do Sul numa conferencia da E-Tourism Frontiers sob o tema do Turismo Online e (lá está) das novas oportunidades, e estarei em São Paulo na altura do congresso para estar presente numa conferencia da Hoteliers News, organizada pelo Peter Kutuchian e advinham lá qual é o tema ?… |
Ou seja, pelo menos 3 continentes estão em ebulição, precisamente a discutir o mesmo tema: a fundamental transformação pelo qual o nosso sector esta a passar ! Nada disto é coincidência, e apesar das diferenças de maturidades nas discussões deste tema, uns mais adiantados que outros, a verdade nua e crua é que estamos todos a falar do mesmo. |
“Já não podemos nos limitar a estar só a falar !”
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Li com interesse um estudo da Rate Gain, que analisou como estão os hoteis na Europa (3, 4 e 5 estrelas) a gerir a paridade de preços em relação a sua oferta nos seus sites e nas OTAs… Em todas as principais cidades europeias, estes hoteis na sua grande maioria continuam a ter rates mais baratos nas OTAs e não nos seus canais directos ! E muito menos ainda estão a manter paridade entre os vários canais… |
Por outro lado, sabemos que entre 2005 e 2010, o número de europeus que usa a Internet para fazer compras duplicou, passando de 20% para os 40%. Sabemos também que já este ano, serão vendidos mais aparelhos moveis que PC fixos ou laptops, e que a tendência para este ser um canal de vendas no turismo será cada vez mais relevante. |
“Revolução ou evolução” ? Não interessa muito ! Também não importa aqui estarmos a fazer previsões acerca do futuro, importa é nos posicionarmos no presente. Até porque o ser humano tem um péssimo histórico quando tenta advinhar o futuro, até a Warner Bros disse em 1927 que ninguém ia ter interesse em ouvir actores a falar nos filmes ! ou mesmo o Einstein em 1932 afirmou que a energia nuclear nunca poderia ser utilizada… |
“Start to be Great: Step 1 before Step 2”
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Temos, isso sim de nos posicionarmos para estarmos armados para a batalha do “Now”, e para tal temos de garantir os mínimos indispensáveis; semelhante a um atleta que quer obter a medalha de ouro nas olimpiadas deve primeiro qualificar-se para o evento. |
Mas, em todos os continentes, continuo a ver hoteis sem websites de “venda”, sem motores de reserva com disponibilidade online, sem capacidade de serem “encontrados” pelos motores de busca, sem estratégias de gestão de canais, sem providenciar formação as suas equipas comercias e quase sempre sem qualquer procedimento para obter os emails dos seus clientes na altura do checkin porque… bem, porque é “muito difícil” ! |
Quanto mais terem os seus sites moveis (ou mobile friendly), e ai tenho de concordar. É impensável passarmos para a etapa 2 sem termos iniciado a etapa nº1. Qualquer fã de rally papers o poderá confirmar. |
Resumindo, a AHP vem comprovar pela sua iniciativa que os tempos são outros, confirmo que não só na Europa e garanto-vos que se não estiver a caminhar (rapidamente) para abraçar esta mudança não chegará nunca a próxima etapa quanto mais ser um “great” nesta nossa fantástica indústria. |
O marketing pessoal do Michael Leander funciona, sem sombra de dúvida ! E o marketing pessoal dele é online, visto ter sido via as redes sociais que o descobri e mais relevante ainda para este artigo vai ser um marketing “em pessoa” ! O marketing pessoal do Michael Leander funciona, sem sombra de dúvida ! E o marketing pessoal dele é online, visto ter sido via as redes sociais que o descobri e mais relevante ainda para este artigo vai ser um marketing “em pessoa” ! Sim, porque ele vai estar connosco em Portugal no próximo dia 10 de Novembro para um Workshop de um dia sob o tema “Power up your Direct & Digital Marketing”.
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Foram os 2 últimos artigos dele, focados no turismo que me chamaram a atenção, dando de imediato a ideia que este autor percebia de marketing E de turismo; o que nos dias de hoje convenhamos, não é para todos. |
Como no mundo da Web 2.0 tudo acontece, e no imediato, decidi procurá-lo no Linkedin, enviei-lhe uma mensagem e começamos a trocar umas ideias e já temos planeado nos encontrarmos. Na próxima semana, irei partilhar convosco os principais ensinamentos que retirei (com certeza) do workshop, e irei também publicar aqui uma pequena entrevista que já esta marcada. Se quiser recebê-la em primeira mão, não hesite em registar-se aqui. |
Antes disso, queria partilhar convosco 3 recomendações: |
1ª Recomendação: Leiam o artigo “Tourism marketing: Is this the best Portugal can do?”
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Neste artigo, no seu estilo directo and pragmático, o Michael põe o dedo na ferida com um exemplo concreto porquê nos repetidamente gostamos de explicar que os hoteleiros e agentes turísticos devem se transformar em Marketeers ! |
 Tourism marketing: Is this the best Portugal can do? | Michael LeanderThe quality of tourism marketing never ceases to amaze me. This article tells you why I got a bit upset about how Portugal tries to attract tourists through an advertisement in the UK version of National Geographic. So it was 4:15 am on Saturday morning at the Cavendish Hotel in London.
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2ª Recomendação: Leiam outro artigo para perceber o que o Marketing tem a ver com conteúdos web no turismo
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Um dos trabalhos mais importante para a visibilidade do nosso produto online é definição, e constante afinação, dos nossos conteúdos na Web ! E não estamos somente a sugerir no nosso website, mas em todos os canais online onde estamos presente; sem esquecer os canais móveis, sendo que estes devem ainda obedecer a regras diferentes. |
 Hotel marketing mistakes commonly made | Michael LeanderMarketing of hotels and hospitality is for the most part still approached by an inside-out view. Here are three mistakes that most hotels make in online marketing. After reading this article, marketers in the hotel and hospitality business might want to defend themselves.
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3ª e última recomendação: Registe-se no evento de dia 10 de Novembro !! |
Se gostou destes artigos acima, e se quer realmente adoptar uma postura de “Think & Run” para o seu produto turístico ou hoteleiro, porque não se junta a nós ! Veja aqui de seguida os detalhes deste evento, os oradores e todos os temas que serão abordados. |
Years ago, if a marketer wanted to run a contest, he’d have to run print ads and hope that people would take the time to fill out an entry form and then mail it in. The Internet made things easier, but you still assumed that consumers would somehow find their way to your website. |
Facebook adds another layer of ease to the process: Consumers are already there doing something else. If the promotion looks interesting enough, filling out an online form isn’t that big a deal. Rodney Mason, the chief marketing officer of promotions agency Moosylvania, says Facebook-only promotions have a lot of advantages. “One would be the ease of use,” he says. “You can also connect with people who’ve already opted in for past promotions, and everybody’s on there all the time.” |
But Facebook didn’t just add ease of use to contests, it totally changed the motivation behind entering them. Nowadays, the prize seems secondary. The main appeal of Facebook contests is to communicate something about yourself. |
These four highlighted contest campaigns illustrate this. In each case, users get more out the program than a gift certificate or whatever the nominal prize is: They also get a forum to define themselves to like-minded people. Maybe the best prize you can offer these days is bragging rights. |
1. Contiki Vacations’ “Get on the Bus” Promotion |
Travel companies have a natural advantage when it comes to promotions because, after all, planning a vacation is often half the fun. Planning a free vacation is even more fun. Contiki, a travel firm that caters to the 18-35 year-old demo, dropped a promotion in mid-February that let winter-weary web surfers imagine their perfect vacation. The winner got one of eight vacations worth around $25,000. The promotion harkened back to Contiki’s roots — in 1961, a young New Zealander named John Anderson arrived in London for a European journey. Lacking money and friends, he came up with a clever plan: He put a deposit on a minibus and found a group of people to travel with him. After the trip was over, Anderson tried to sell the minibus, but no one wanted to buy it, so he advertised the European trip again and Contiki Holidays was born.
Accordingly, the “Get on the Bus” promo challenged fans to get a crew with four friends together, choose a trip and then try to get as many votes as possible in order to win. Yes, that’s right, votes not Likes. Bob Troia, CEO of Affinitive, the agency that created the promo, says just as the program was launching, Facebook changed its policy about the use of Likes, which prompted the use of votes instead. Nevertheless, the effort, which ran from February 23 through March 31, garnered 8,000 Likes for Contiki and generated more than 10 million ad impressions through Facebook shares, Likes, tweets and blog coverage. One reason for the success was a feature that let users and their friends create a bus, which incorporated music, movies, Likes and interests that users had in common via their Facebook profiles. Says Troia: “We wanted to go beyond ‘enter and win’ and create an experience.”
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2. Maybelline’s “Show Us Your Red Lips” |
More proof that consumers are looking for experiences as well as prizes: Maybelline New York ran a promo for its Super Stay24h lipstick in Switzerland that offered the chance to be the face of the product on the Facebook Page in Switzerland. Despite that modest payoff, the promotion got 183 responses in three weeks. Part of the reason was that the contest was pretty easy to enter: All you had to do was take a picture of your lips. A lot more people — 9,000 — voted in the contest than entered it, leading to a dramatic jump in the product’s Facebook fans. Before the contest, the Page had 3,000 fans, but when it was over, there were 13,000. Perhaps you don’t need a huge prize to lure contestants, just the chance to strut one’s stuff before some peers.
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3. Coca-Cola’s “The Recycling King” |
For whatever reason, Israel seems to be on the cutting edge of location-based Facebook promotions. First there |
For whatever reason, Israel seems to be on the cutting edge of location-based Facebook promotions. First there was the Coca-Cola Amusement Park promo in Israel last summer that let kids “like” park attractions by checking in using RFID-enabled bracelets, and now there’s the Recycling King program. Give Coke and agency Publicis E-Dologic an A for effort: The two tracked down every recycling bin in the country (there are 10,000 or so) and registered them on Facebook Places. Users them competed to see who was the “Recycling King,” by checking in to the most bins. The program proved to be popular. Users uploaded more than 26,000 pictures of themselves recycling, and there were more than 250,000 checkins.
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4. Blocket.se’s “The Funniest Classified Ad on Blocket” |
Let’s face it, Swedes aren’t known for their sense of humor. To Americans at least, the country summons images of black-and-white Ingmar Bergman films and disposable furniture. But apparently, the Swedish populace likes a joke as much as, say, the Finns. Realizing this, Blocket.se, the Craigslist of Sweden, ran a contest for “The funniest classified ad on Blocket.” The contest sought real ads, which users could submit by uploading an image. Blocket’s jury chose 20 finalists, and then Facebook users could vote for their favorite among the list and follow the results. |
Thanks to the rib-tickling stunt, the site received 31,000 new fans in 18 days, and 34,000 people installed the Blocket app. The winner? An ad for a Volvo that had been driven into a ditch. The seller wanted the buyer to retrieve it from the ditch. Oh, those Swedes! |
Justifying the Value of SEO |
Most people don’t set fair expectations for a search engine optimization (SEO) effort. I was reminded of this while speaking with a prospect, who asked what kind of a return on investment (ROI) he should expect from his SEO engagement.
“I’m expecting exponential growth, something like 20X the traffic that I’m currently getting,” he told me. “If we can get a number 1 ranking for this one keyword, that should be enough to get us there, don’t you think?”
One Top Ranking Isn’t Enough
Your goal can’t be to rank number 1 on one keyword. That’s not a goal.
What happens if you get the top ranking for your keyword and something happens, such as a major algorithm tweak by Google? You’ve then lost your ranking for that one keyword. What then?
Though everyone has one of those keywords that they salivate over, a solid, long lasting presence in the search engines is one in which your presence is balanced across a number of keywords.
A “goal” should be increasing traffic and – at the end of the day – growing your business (more leads, more sales, and ROI).
SEO vs. Paid Search
Many people find it easy to budget for paid search. They understand the basic premise:
- Spend $1 per click.
- Set a budget of $10,000.
- Get 10,000 clicks for keywords I want to “rank” for.
But what if you could potentially get 20,000 clicks by investing that same $10,000 in SEO rather than PPC advertising? Wouldn’t that be an even better deal?
To be fair, the above example is an over-simplification only intended to make a point. This 20,000 might represent a 10 percent increase in “good” traffic – meaning traffic that’s relevant, converts into a lead or sale, or at least shows some quality measurements (e.g., time on site).
After telling this to the prospect, he paused. “I’ve never really thought about it that way.”
SEO ROI: No Guarantees?
Don’t get me wrong. I understand that SEO is very different than PPC.
With SEO, there are no guarantees. There is the chance that, for whatever reason, you will never realize a solid ROI from SEO. Some of these reasons might include:
- You hired the wrong people/firm for SEO.
- Your IT team can’t do what’s necessary to fix things that will lead to better rankings/traffic.
- You can’t / won’t create content which will lead to rankings/traffic.
- Expectations were out of whack with reality.
- There’s no search volume for the keywords you’re interested in targeting – no amount of number 1 rankings could ever equal ROI.
SEO can be high risk, high reward. When I say “high risk,” I’m not talking about the kind of high risk associated with the possibility of being banned/penalized in the search engines for such tactics as hacking, cloaking, spamming, etc.
My point is that, even given that you work within the search engine’s guidelines, there truly are no guarantees because we don’t own the search engines. Search engines are a third party we have zero control over.
A “Good” ROI on SEO
If you’re investing $10,000 per month in an SEO effort (be it in staff costs or with an agency), you need to get a sense as to what a “good ROI” looks like.
Perhaps you’re one of many who have noticed that cost per click in paid search is getting higher and higher for the keywords that you’ve been targeting. Perhaps it’s gotten to a point where it’s challenging to make a case that the money spent is worth it?
Let’s say that you sell a widget for $100, and you net 30 percent from each sale ($30). If your average cost per click is $1 and you convert 10 percent into a sale, that’s $100 invested in paid search for 100 clicks for a $100 sale in which you netted $30.
Unless you care about the branding value (which I would argue folks should consider, at least a little bit, when they’re looking at valuation of PPC and SEO), that’s not a good ROI. In fact, that’s no ROI. That’s a loss.
What would you need your investment to be for this to pay off? Let’s do some math: out of every 100 visitors, we convert 10 percent into a sale in which we make $30. We would need 3,000 visitors to get 300 sales. Those 300 sales would be worth $30,000 (300 X $100/each) and we would net 30 percent of this ($9,000).
Now we have something to work from.
Do we feel that we could put $7,000/month worth of resources (money/time, etc.) into a SEO effort to help to achieve the goal of gaining 3,000 visitors? Or, perhaps the conversion rate is way off and it’s more like 5 percent?
Perhaps we need 6,000 visitors? Are we willing to fund this “at a loss” (during the initial months of research, etc.) in order to hopefully realize the potential ROI for the months thereafter?
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Tools to Help Determine the Value of SEO |
Once you’ve mapped out how, and/or if, SEO can drive ROI then you can begin to discuss how much value/opportunity there may be and what the risks and rewards might be.
I’ve mentioned these tools before, but to get a sense of what the potential value of an SEO effort might be, I would recommend SEMRush and SpyFu Recon. There are certainly many other providers which can also help with an opportunity assessment and I welcome readers to comment below and share with others tools that you might use and why you like them.
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Now for me, this is probably the best that hás come out of Google PLUS... It will force Facebook to improve on its main faults ! Facebook's News Feed May Drop Filter & Add Functions |
Facebook may be toying with a remake of their News Feed that exposes users to a dramatically higher level of content while bringing new user interactions to posts, comments, images, and other content. |
 As reported by the Wall Street Journal, Facebook is playing around with some new options in the News Feed. The new rendition may involve showing users far more of the content that's now being filtered out and giving users the option to interact with posts in different ways.
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Currently, the News Feed filters out large chunks of information, including some posts from fellow users if they've been posting a high volume, certain updates from pages that a user "liked," and more. Users are shown only content that Facebook thinks will be most relevant, based on a combination of how recent the post is, how much activity it's seen, and more. |
The new version of the feed would open up the floodgates, allowing more posts to be seen. That doesn't mean that chronology would be the only important factor, though. Facebook confirmed that "We are currently testing a feature within News Feed that gives people the ability to see what their friends are commenting on and 'liking,' as these actions are being taken on Facebook," meaning that interactivity will become a key factor to ranking high on the page. |
Another element that Facebook is considering, according to WSJ's sources, is adding new ways to interact with posts. CNET got in touch with a Facebook rep, but wasn't able to get any feedback. That leaves us in the oh-so-delightful realm of speculation. |
Many assume that the "dislike" button, which has been a popular third-party addition for quite some time, is likely to become standard. Another semi-likely possibility is the "re-post" feature. Of course, because we're just guessing, people haven't limited themselves to the likely. Some are still hoping for an "eye roll" or "lick" option. |
The possibility of deeper interaction, including re-posting, would be a boon for companies marketing on Facebook. As we discussed previously, it can be tricky to optiimize for the current feed. However, we won't know exactly how much help the new feed gives until those involved in the test provide us with details. |
 Forget using Google Maps when you want to find a hotel to stay at for a business trip or family vacation! You can now use Google’s Hotel Finder.
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Google Hotel Finder is a search tool specifically designed to make it easier to find and compare hotels for your trips. The features include: |
- Draw simple shapes to define the neighborhoods (yes, more than one!) that interest you.
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- See popular locations on maps with highlights
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- One click adds hotels to your shortlist, where you can review them easily.
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- See if you will get a good deal by by comparing a hotel’s current price with its typical one.
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It starts with the filter on the left hand side that gives you various options such as: |
- Location Filters (with drawing shapes
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- Hotel ratings & user rating filters
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Once you type in a location, you can then position the map with your clicker and draw lines around the specific location you want to stay. Google will then show you hotels in that area. |
Clicking on the hotel icons on the map will show you more details about the hotel. You can then book the hotel or add it to your shortlist: |
If you are unsure, just add it to your shortlist and you can compare the hotels on your list. Google also shows you if the price the hotel is currently offering is a good price based on the average prices the hotel charges throughout the year. |
There are many hotel search engines, including hotels.com and many others. Will this Google Hotel Finder last or will it die off with many of the other Google experiments? I am not sure but I bet you many of the hotel search engines are a bit worried. |
Software picks out fake online reviews |
Newly-developed software has been shown to pick out deceptive online reviews with almost 90 percent accuracy (Photo: Gizmag) |
One of the great things about the internet is the fact that everyday people can share what they know with the entire world, so if they've had a particularly good or bad experience with a business or product, they can notify everyone via customer review websites. The flip-side of that, however, is that business owners can plant fake reviews on those same sites, that either praise their own business or slam their competition. Well, confused consumers can now take heart - researchers from Cornell University have developed software that is able to identify phony reviews with close to 90 percent accuracy. |
The Cornell team asked a group of people to deliberately write a total of 400 fraudulent positive reviews of 20 Chicago hotels. These were combined with the same number of genuinely positive reviews, then submitted to a panel of three human judges. When asked to identify which reviews were spam, the judges scored no better than if they had randomly guessed. |
According to Myle Ott, a Cornell doctoral candidate in computer science, humans are affected by a "truth bias," in which they assume that everything they read is true unless presented with evidence to the contrary. When that happens, they then overcompensate, and assume that more of what they read is untrue than is actually the case. |
After the human trials, the researchers then applied statistical machine learning algorithms to the reviews, to see what was unique to both the genuine and fraudulent examples. It turns out that the fake ones used a lot of scene-setting language, such as "vacation," "business" or "my husband." The genuine ones, on the other hand, tended to focus more on specific words relating to the hotel, such as "bathroom," "check-in" and "price." |
The two groups of writers also differed in their use of specific keywords and punctuation, and how much they referred to themselves. As had already been found in other studies of imaginative versus informative writing, it was additionally determined that the spam reviews contained more verbs, while the honest ones contained more nouns. |
Based on a subset of the 800 reviews, the team created a fake-review-detecting algorithm. When used in a way that combined the analysis of keywords and word combinations, that algorithm was able to identify deceptive reviews in the entire database with 89.8 percent accuracy. |
So far, the software is only useful for processing hotel reviews, and Chicago hotel reviews at that. The Cornell team is hoping, however, that similar algorithms could be developed for reviews of a wider range of goods and services. |
"Ultimately, cutting down on deception helps everyone," said Ott. "Customers need to be able to trust the reviews they read, and sellers need feedback on how best to improve their services." |
How is it possible that Google did not plan to have this huge feature included sooner in their development pipeline ???  If businesses can contain themselves for just a few more months, they’ll have much better Google+ tools than the ones that currently exist.
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In fact, Google will be unveiling specially tweaked profiles with analytics and more sophisticated sharing options, all coming during (or shortly after) Q3 2011. |
Businesses that don’t have the patience to wait for those features and instead jump into Google+ with a personal account will suffer a rather painful consequence; they won’t be able to migrate that personal accounts to a business profile. Google isn’t building a migration tool, and it says switching accounts manually could get messy. |
In an exclusive interview with VentureBeat, a Google spokesperson confirmed, “There will be a product very soon that has businesses’ interests in mind… We want to give them the features businesses expect and the features that can improve the sharing experience both for consumers and businesses.” |
While Google is mum on exactly what the business profiles will include, the spokesperson did say, “You can expect to see a level of analytics and measurement that you’d typically find in Google products as well as a nuanced approach to how things are shared. It encourages and enhances conversation, it doesn’t just put things in the stream.” |
The company’s plan for businesses using Google+ was to initially prohibit any commercial, non-individual entities from using the service and to test business profiles on a limited basis. However, with so many businesses ignoring this rule, Google quickly found itself in over its head, prompting the company’s social chief, Vic Gundotra, to admit to TechCrunch that the entire approach to brands was “probably a mistake.” |
In fact, Google had to backtrack with several brands, removing accounts belonging to commercial entities (Sesame Street and Mashable among them) in a move that incensed the blogosphere to no end. [Disclosure: I worked at Mashable until this week.] |
But the company is allowing for a small loophole, and one that actually gives businesses a lot of leeway to figure out the service as well as maintain humanity and credibility on Google+. Individuals who represent companies can create accounts and use them to share all kinds of content. Of course, this isn’t supposed to be seen as an opportunity to simply slap a human face on top of a brand-run account. |
“I could go post stuff about Google all the time, but that won’t neceesarily appeal to the Circles I’m sharing them with,” said the spokesperson. “It’s up to individuals to decide what they share, and it’s up to users to decide whether they want those people in their Circles.” |
In the meantime, Google is still asking businesses for patience. |
Just how long will brands have to wait? “Our original timeline was by the end of the year,” said the Google spokesperson, “but we’ve accelerated. The window is the next few months, and if we get it done sooner, that’s great, too.” |
Campo Real pediu insolvência |
Resort de Torres Vedras, que chegou a operar com a bandeira Westin, enfrenta dificuldades financeiras, sendo um dos principais credores o BCP, escreve hoje o jornal "i". |
O grupo Orizon, responsável pela gestão do "resort" de luxo Campo Real, em Torres Vedras, pediu a insolvência de quatro sociedades ligadas ao empreendimento, sob pressão de dívidas à banca, de acordo com a edição de hoje do jornal "i". |
Contando com 150 colaboradores, o grupo irá manter a gestão corrente do Campo Real até haver um plano de recuperação. "A decisão das sociedades de se apresentarem à insolvência surgiu quando os conselhos de administração constataram a impossibilidade de cumprir os compromissos financeiros", justificou Eduardo Netto de Almeida, presidente do grupo, ao "i". |
Este não é o primeiro negócio hoteleiro a entrar em dificuldades este ano. O grupo Imocom, que trouxe para Portugal a cadeia Hilton, também entrou em insolvência, depois de o BCP e o Barclays terem, segundo noticiou o "Público", cortado o financiamento à Imocom. |
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